We develop strategies that unite, engage and inspire audiences to take the leap.
About Us
Iris Media is a full-service 360 approach driven Digital PR agency that partners with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups to unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals.
Founded in 2018, Iris Media Agency is an independently owned PR firm and focused on bringing forward-thinking communications and lasting results to clients. The team of young passionate and creative public relations and digital pr experts work from the media capital of Kenya, in the center of Kilimani, to deliver fully integrated campaigns.
Resourceful, innovative, and nimble, Iris Media Agency works hard, thinks big, and delivers successful results. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results. Each client's needs are assessed individually and then team members devise smart, proactive public relations, digital media and influencer campaigns that exceed expectations. In a constantly shifting digital world, where people are bombarded with information and news travels in seconds, Iris Media Agency helps clients navigate ever-changing media, business, and consumer landscapes.
Our dedication to our clients and leadership in the industry has been recognized; Iris Media Agency is proud to create an interesting digital content and PR strategies for our clients. Our full-service digital marketing & PR firm specializes in a number of practice areas including B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Technology, Telecom, Travel & Hospitality); B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, Influencer Marketing, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications.
We weave engaging narratives, tell powerful stories and work tirelessly to shape them into perception.
We create big ideas with strategic implementation to deliver game-changing communications results.
Iris Media designs and executes integrated marketing campaigns that resonate across channels and expand the brand’s ability to speak directly to target audiences. Taking a multi-channel approach allows us to orchestrate a seamless brand experience for customers while maximizing ROI.
We enable integrated marketing programs to support every client’s growth strategy and brand ambitions. Our integrated marketing campaigns target, attract and motivate the audience.
From ideation to strategic planning and measurement and continuous optimization, we use tools and tactics that are proven including:
- Community Activations
- National & Regional Consumer Sampling
- Content Marketing Creation
- Radio Conversations
- Regional Retail Touchpoints
- Multi-Market Tours
- Affiliate & Co-op Marketing
- Grassroots & Mobile Marketing
- Guerilla & Viral Marketing
- Target Audience Segmentation
What We Do
With our integrated marketing approach, brands don’t have to choose between digital and traditional marketing, PR and media channels. We can work with any brand to develop tailored strategies for PR and digital channels. From traditional print media to different and dynamic social media, brands enjoy more visibility and awareness across a variety of channels.
Our approach ensures that we target audiences across digital and PR channels, increasing a brand’s visibility and cutting costs. At the same time, targeting audiences across PR and digital channels can lead to more conversions. Through our integrated approach, brands reach more target consumers, meaning more leads, and, ultimately, more conversions.
Consistent messaging among consumers or audiences is highly dependent on its tone and voice in different campaigns. Revamping a brand’s tone and voice can lead to confusion among a brand’s audience. However, with our integrated marketing approach, brands can avoid confusing clients or audiences. With the integrated PR approach, our professionals coordinate digital marketing and PR efforts to ensure that all brand messages remain consistent.
